EVOCrop Strutters Construction Cream - Medium Hold Smoothing Hair Cream - Supports and Provides Definition with Medium Shine

For my hair (relatively straight, ~3-4" long "pompadour" style), this product has the perfect mix of hold, malleability and appearance. This has been my go-to hair product for 7 years, after experimenting with around 20 other products through the ages.Here's my hair product criteria:- All-day hold: This holds its height basically all day, and if it starts sagging a quick finger-comb will shape it right back up. I do add some product in the evening if I'm getting ready for a long night out.- Feel: This is not sticky on your hands if you run your hands through your hair once it's dried. It's the absolute best hair product at keeping your hair something your partner will want to run their hands through.- Recoverability: This allows all-day reshaping of your hair. They way it degrades through the day is with a very gradual loss of height. But your hair still adheres to itself and it retains its ability to be re-formed with a finger-comb. It's not like other "pastes", which once they're dry, degrade through decoherence where your hair strands detach and float loose and can't be reshaped (I'm looking at you, American Crew!)- Wet/Dry Appearance: This doesn't look too wet, as long as you use it on mostly-dried hair. If you use it on wet hair, your hair will stay looking wet.How to use: I find this works best on slightly-damp/mostly-dry hair (like 10 minutes after a towel-dry). I use about 1/4 teaspoon, rubbed across my fingers and then finger-combed through the hair, being sure to pull through to the ends of the hair. For extra height hold, twist some chunks of your hair together.

Works great - smells yummy

Wish I could get back all the hair products I have bought over the years. i would be a rich woman. THIS is the best yet i have gotten for my thin, wimpy hair! Love it! Try it!!!!!!

The styling product works well with my hair which has always been somewhere between curly and very wavy...and now is grey and wispy. It works best when applied to dry hair, but can really suppress waves when applied to wet or damp hair.

The best hair product- soft hold of hair. I found it in a salon and thankfully can continue to buy it via Amazon. I am never out

I've used this product for years. It keeps my hair in place. I love it.

This used to be a sticky, thick paste. It's like a whipped consistency now. It doesn't seem to hold as well either. Maybe I just got a bad batch.

Great stuff and great hold. Doesn’t leave your hair looking greasy.